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What we do with data

We are Wayve Technologies Ltd. Our registration details with the UK's regulator, the ICO, can be found here.


We’re building artificial intelligence capable of driving in any environment, anywhere in the world. Our full driving system is data-driven at every layer, allowing for continuous learning without re-engineering. Our computer vision learns from both observing human driving and reinforcement learning, allowing us to learn efficiently at scale. As part of this process we collect personal data and we want to be clear with you how and why we do this.


If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact us at [email protected].

How do we use your data?

  • Where our fleet of vehicles records data from its sensors including sound and images we will collect data from the sensors we have added to our fleet of vehicles including, cameras, external mics (however the recording of sounds are usually limited to distinct sounds such as emergency services sirens) and other sensors. We collect this under our legitimate interest to build and develop our AI to ensure it is capable of driving in any environment. All of our vehicles are clearly marked that on-board CCTV is installed.
  • Where we remotely access a customer's vehicle using our technology to assess and solve technical issues that we are made aware of we will collect information about the registered owner of the data stream and any additional personal data associated with the video stream which will depend on where the vehicle is at the time we access it. We do this to assist with solving technical issues and performing our contractual obligations.
  • When we send you marketing communications to promote Wayve, we only reach out to business professionals and rely on our legitimate interests to promote our business. You can unsubscribe from our updates at any time by responding to any email you receive from us to tell us you wish to unsubscribe or by emailing [email protected]
  • When you contact us either by phone, email, via our 'contact us' page or via social media, we will usually collect your name, social media handle and contact details, because it’s in our legitimate interest to make sure we can properly respond to your query.
  • Technical information when you use our website. When you consent to our use of cookies, we collect information about how you use our website. We use this information to improve our website and to better understand how people use it. More detail on the information we collect and how we do this is set out in our cookie policy below.
  • When you attend one of our events or a third party event we also attend (including virtual events via video conferencing providers such as Zoom), we will usually collect your name, address, email address and phone number. We collect this information at third party events because it is in our legitimate interests it to know who's attending our events in order to have a more targeted promotion of our business.
  • When you apply for a job with us we may collect your name, contact details, recruitment information (e.g. right to work documentation and references), test results (inc. programming tests), qualifications, accreditations and any additional information we may receive from our recruitment partners. We will use your personal information to assess your suitability for our available roles. We do this to perform our contract obligations or to take steps at your request, before entering into a contract. Where we process your right to work documentation, we will do so to comply with our legal obligations.
  • If our business is sold. We process your personal information for this purpose because we have a legitimate interest to ensure our business can be continued by the buyer. If you object to our use of your personal information in this way, any future buyer of our business may not be able to provide services to you.

Who may we share your data with?

  • Business partners (including third party fleet data capture partners), machine learning partners (including those who assist in labelling data), joint developers, suppliers and subcontractors for the performance of the contract we enter into with them or you. This will usually relate to the data we collect whilst testing our autonomous vehicles and is purely for the purposes of improving our self-driving technology.
  • Promotional events and marketing organisations, we do not sell data for marketing purposes, but may share your data with an event organiser including where we run workshops with co-presenters. We will always tell you before (usually on the event registration form) and you will be given the chance to opt-out before we do this.
  • Regulators/ Authorities/Enforcement Agencies if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of our clients or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection.
  • Prospective buyers of our business under our legitimate interest to ensure our business can be continued by the buyer.

Where is my data stored?

We store your data at either our datacentre in the United Kingdom or with our third party cloud storage provider based in the United States.

Whenever we transfer your personal information outside of the UK and the EU, we ensure it receives additional protection as required by law. To keep this privacy policy as short and easy to understand as possible, we haven’t set out the specific circumstances when each of these protection measures are used. You can contact us at [email protected] for more detail on this.

How long do we keep your data for?

We will only retain your personal information for as long as we need it unless we are required to keep it for longer to comply with our legal, accounting or regulatory requirements.

In some circumstances we may carefully anonymise your personal data so that it can no longer be associated with you, and we may use this anonymised information indefinitely without notifying you. We use this anonymised information to analyse our programmes and support other similar programmes around the world.

What are my rights under data protection laws?

You have various other rights under applicable data protection laws, including the right to:

  • access your personal data (also known as a “subject access request”);
  • correct incomplete or inaccurate data we hold about you;
  • ask us to erase the personal data we hold about you;
  • ask us to restrict our handling of your personal data;
  • ask us to transfer your personal data to a third party;
  • object to how we are using your personal data; and
  • withdraw your consent to us handling your personal data.

You also have the right to lodge a complaint with us or the Information Commissioner's Office, the supervisory authority for data protection issues in England and Wales. If you are based outside of England and Wales, you can find your relevant supervisory authority here.

Please keep in mind that data protection laws set out when these rights will be available to you.

Questions, comments and more detail

Your feedback and suggestions on this notice are welcome.

We’ve worked hard to create a notice that’s easy to read and clear. But if you feel that we have overlooked an important perspective or used language which you think we could improve, please let us know by email at [email protected].

This privacy policy was last updated on 21 September 2021.

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